Roborock(SH:688169) Chang Jiang Shang Bao·2025-06-30 01:21Core Insights - The article discusses the challenges faced by Chang Jing, a controversial entrepreneur, as he navigates the dual business of robotic vacuum cleaner company Roborock Technology and his new venture in the electric vehicle market with Jishi Auto [1][5][6]. Company Performance - Roborock Technology reported a revenue increase of 86.22% in Q1 2025, reaching 34.28 billion, but net profit declined by 32.92% to 2.67 billion [8]. - In 2024, Roborock's revenue was 119.45 billion, a year-on-year growth of 38.03%, while net profit fell by 3.64% to 19.77 billion [8]. - The company has invested nearly 70 billion in sales expenses over the past four years, with significant increases in advertising and marketing costs [8]. Market Position and Competition - Roborock faces increasing competition in the robotic vacuum market, with more players entering the field, leading to a perceived weakening of its competitive advantage [1][8]. - The company's international revenue reached 63.88 billion in 2024, growing by 51.06% and accounting for 53.48% of total revenue, indicating a successful expansion strategy [8]. Electric Vehicle Venture - Jishi Auto, founded by Chang Jing, launched its first model, Jishi 01, in August 2023, but sales have been modest, with only 10,000 units sold by May 2024 [1][6][7]. - The electric vehicle market is highly competitive, with established players achieving significantly higher sales volumes compared to Jishi Auto [7]. Future Strategies - To address the financial challenges, Roborock plans to go public in Hong Kong to raise funds for international expansion, product development, and operational costs [8].