HACL(SH:600598) Xin Lang Cai Jing·2025-06-30 02:48Core Viewpoint - The "Black Soil Quality Products - Towards the Future in Hangzhou" event aims to promote high-quality agricultural products from Heilongjiang Province to consumers in the Yangtze River Delta region, emphasizing cultural exchange and culinary experiences [1][6]. Group 1: Event Overview - The event took place from June 29 to July 1, organized by Heilongjiang Provincial Agricultural and Rural Affairs Department and other local entities, featuring various culinary experiences and product showcases [1][6]. - It included performances, brand promotions, signing ceremonies, and product displays from various regions, highlighting the unique flavors and cultural significance of Heilongjiang's agricultural products [5][6]. Group 2: Product and Brand Promotion - Heilongjiang's "Black Soil Quality Products" brand is a provincial agricultural public brand, established through a collaborative effort of 19 units since 2022, focusing on quality enhancement and marketing strategies [3][4]. - The brand encompasses a wide range of products, including rice, soybeans, fresh corn, and high-end meats, aiming to resonate with the growing demand for green and organic products in the Yangtze River Delta [3][4]. Group 3: Market Strategy - The event aims to create a "direct supply + channel integration" distribution system, collaborating with local agricultural associations and supply chain companies to enhance market reach [4]. - The Yangtze River Delta, with a population exceeding 230 million and high disposable income, presents a significant market opportunity for "Black Soil Quality Products," aligning with consumer preferences for quality and ecological value [4][5]. Group 4: Consumer Engagement - The event features immersive experiences for consumers, including tasting sessions and cultural displays, to foster brand recognition and appreciation for Heilongjiang's agricultural heritage [5][6]. - E-commerce initiatives are also part of the strategy, with plans to connect with major platforms like Alibaba to enhance online visibility and sales [5].