Core Viewpoint - The Chinese fragrance market is transitioning from material consumption to emotional consumption, with domestic brands like Mao Geping gaining traction by aligning with national trends and offering differentiated products [1][2]. Industry Overview - The Chinese fragrance market is projected to reach 26.1 billion yuan in 2023, with a CAGR of 12.82% from 2023 to 2028. The market size has grown at a CAGR of 12.32% from 2018 to 2023 [1]. - China's share of the global fragrance market is increasing, reaching 3.68% in 2023 and expected to rise to 5.67% by 2028, indicating strong growth potential [1]. Market Trends - The low penetration rate of fragrances in China is a temporary phenomenon linked to economic development stages. In 2023, the per capita fragrance expenditure in China is only 16 yuan, significantly lower than in the US (423 yuan), UK (406 yuan), South Korea (170 yuan), and Japan (47 yuan) [1][2]. Competitive Landscape - The market is currently dominated by international brands like Chanel and Dior, which have established a strong presence in China. However, domestic brands such as "Guanxia" and "Wenxian" are breaking through by incorporating local cultural elements and modern design, appealing to consumers [3]. Company Focus: Mao Geping - Mao Geping plans to launch a regular fragrance line by May 8, 2025, targeting the 300-500 yuan price range for 30ml, positioning itself above traditional domestic brands while offering better value than international ones [4]. - The brand will introduce 13 types of eau de parfum to create a comprehensive fragrance matrix, catering to various consumer needs [4]. - Mao Geping leverages its strong brand recognition as an "Oriental Makeup Master," aligning with national trends and offering a higher cultural resonance compared to international brands [4]. - The company has a broad online and offline sales network, facilitating a seamless experience for consumers to test and purchase fragrances [4].