XIAOMI(HK:01810) Xi Niu Cai Jing·2025-06-30 06:51Core Viewpoint - Xiaomi's AI glasses are positioned as a personal AI device and a lightweight entry point to the digital world, marking a significant step in the competition for the next generation of computing platforms [2][3]. Product Features - The AI glasses weigh only 40 grams and feature a Qualcomm Snapdragon AR1 chip and a 12-megapixel camera with a Sony IMX681 sensor, achieving a battery life of 8.6 hours, surpassing Meta's Ray-Ban glasses [3][4]. - The product incorporates a dual-chip architecture for enhanced performance and is designed with a focus on user comfort, aiming for "all-day wearability" [3][4]. - Xiaomi's proprietary "Super Xiao Ai" AI assistant enables multimodal interaction, cross-device operation, and personalized memory services [3]. Market Strategy - Xiaomi has set a conservative internal sales target of over 300,000 units, which is significantly lower than Meta's Ray-Ban glasses' global sales of 2 million units [5]. - The company collaborates with 400 optical stores to provide fitting services, addressing the high myopia rate among Chinese youth, which stands at 52.7% [6]. Industry Context - The global smart glasses market has seen significant growth, with a 135% year-on-year increase in shipments expected by 2025, particularly in China, which is projected to lead with 2.75 million units [9]. - The competitive landscape is intensifying, with major tech companies vying for dominance in the AI glasses market, emphasizing the strategic importance of these devices as the next human-computer interaction interface [10][12]. Supply Chain and Economic Impact - Approximately 70% of the components for the AI glasses are domestically sourced, with optical module costs expected to decrease by 30% compared to 2024 [4]. - Companies like GoerTek and OFILM are positioned to benefit from the AI glasses market, with potential revenue growth of over 15% for GoerTek if sales exceed 300,000 units [11].