继减糖后新茶饮标准转向高营养 每杯至少含3种绿色食材丨新消费观察

Core Insights - The new tea beverage industry is undergoing a milestone transformation with the launch of Naixue's "No Sugar Natural Nutrition+" plan, marking a shift from "sugar reduction" to "natural nutrition" in the 5.0 light health era [2][3] - The plan emphasizes the use of at least three green ingredients in each product, aligning with the 2023 version of the "Chinese Residents' Dietary Nutrient Reference Intake" and the "2022 Chinese Residents' Dietary Guidelines" [2][3] - The focus on health elements in tea beverages has intensified, with brands promoting low sugar, low fat, and natural ingredients as key selling points [2] Industry Trends - The introduction of the "No Sugar Natural Nutrition+" plan highlights the increasing importance of nutrients like anthocyanins, Omega-9, Omega-3 fatty acids, and dietary fiber in tea products [3] - Consumer demand for ready-to-drink tea is evolving, with a growing emphasis on nutritional health attributes rather than just sugar reduction [3] - The tea beverage industry is responding to national health policies, such as the "Healthy China Action (2019-2030)," by aligning product offerings with consumer health needs [3][4] Future Outlook - The health focus is becoming a foundational aspect of tea brands, redefining the future landscape of the tea beverage industry [4] - Experts believe that the health upgrade in the tea beverage sector serves as a positive demonstration for the entire industry, enhancing national health literacy [4]