Apple(US:AAPL) 智通财经网·2025-06-30 07:45Core Viewpoint - Apple is not expected to launch any new head-mounted devices in 2026, with plans to release multiple products starting in 2027, viewing head-mounted devices as a key trend in consumer electronics [1] Product Roadmap - Vision Series: - Vision Pro M5 version is planned for mass production in Q3 2025, with an expected shipment of 150,000 to 200,000 units, upgrading the processor from M2 to M5 while keeping other specifications unchanged [1] - Vision Air is set for mass production in Q3 2027, featuring a new design that is over 40% lighter than Vision Pro and will use Apple's latest iPhone processor at a significantly lower price [2] - A second-generation Vision Pro is expected to enter mass production in 2028, featuring a completely new design and a Mac-level processor [3] - Smart Glasses Series: - Apple’s smart glasses, similar to Meta's Ray-Ban, are planned for mass production in Q2 2027, with an expected shipment of 3 to 5 million units or more, supporting voice control, gesture control, audio playback, video recording, and AI environmental awareness [4] - XR glasses are scheduled for mass production in 2028 [5] Competitive Advantage and Challenges - Apple’s competitive advantage in the Vision series and smart glasses stems from its strong hardware development capabilities and ecosystem integration, while the main challenges lie in AI-driven systems and software [1]