9亿元大单品背后，紫燕食品全链路严把品控守护卤味安全

Core Insights - The article highlights the comprehensive quality control measures implemented by Ziyan Food, which ensure food safety and product quality from raw material selection to consumer feedback [1][9][14] - Ziyan Food's successful product offerings, particularly the popular "Husband and Wife Lung Slices," contribute significantly to its revenue, showcasing the effectiveness of its quality management practices [7][14] Group 1: Quality Control Measures - Ziyan Food has established a closed-loop quality control system that encompasses raw material selection, production processes, cold chain logistics, and store management [1][9] - The company collaborates with major suppliers like Wens Foodstuffs Group and COFCO to secure high-quality raw materials through long-term agreements [7][9] - A rigorous three-party acceptance system is in place for raw materials, ensuring only those that meet strict quality standards enter the production phase [7][9] Group 2: Production and Innovation - Ziyan Food combines traditional techniques with modern technology to optimize its production processes, ensuring consistent taste and quality [8][10] - The company is expanding its product range beyond traditional flavors to cater to diverse regional preferences across China [8][14] - The establishment of high-standard production bases enhances operational efficiency and product consistency [10][11] Group 3: Logistics and Distribution - Ziyan Food employs a self-built cold chain logistics fleet to ensure efficient and safe delivery of products from factories to stores [10][11] - Advanced technologies such as IoT and GPS tracking are utilized to monitor product conditions during transportation, maintaining freshness and safety [10][12] - The company has developed a supply chain system that allows for rapid order fulfillment, enhancing customer satisfaction [11][12] Group 4: Consumer Engagement and Feedback - Ziyan Food has implemented a digital management ecosystem that integrates various systems for real-time data analysis and operational efficiency [12][14] - The company actively collects consumer feedback through in-store evaluation machines, allowing for quick responses to customer needs [14] - A comprehensive food safety training program has been initiated to reinforce safety standards across all operational levels [14]