汽车新体验重构计划发布，构建用户导向新标准

Core Viewpoint - The automotive industry is shifting from a "function-driven" approach to an "experience-driven" model, emphasizing the need for a standardized evaluation system for user experience in vehicles [3][4][5]. Group 1: Automotive New Experience Reconstruction Plan - The "Automotive New Experience Reconstruction Plan" was launched to address the lack of objective standards in measuring user experience, aiming to create a multi-dimensional evaluation system based on user perceptions [4][5]. - The plan focuses on integrating trends, technological changes, and innovative scenarios to redefine the relationship between future vehicles and users [3][4]. - The initiative is supported by various organizations, including the China Human Factors Engineering Society and the China Creation Society, highlighting the importance of a user-centered approach in automotive design [6][7]. Group 2: Five Senses and Six Perceptions Framework - The plan introduces a framework centered on "Five Senses and Six Perceptions," which aims to quantify user experiences across different scenarios [3][4]. - This framework will analyze user needs and satisfaction in various contexts, providing a scientific basis for automotive product design and optimization [4][5]. Group 3: Focus on New Luxury and Comfort - The plan prioritizes the development of evaluation systems for "New Luxury" and "New Comfort" experiences, aiming to translate subjective user experiences into quantifiable parameters [5]. - The "New Luxury" evaluation system will assess high-end quality and sensory pleasure through various metrics, including display quality and sound system performance [5]. - The "New Comfort" evaluation system will focus on creating a relaxing and stress-free driving experience, measuring factors like seat comfort and air quality [5]. Group 4: Industry Collaboration and Future Directions - The plan emphasizes collaboration among industry partners to standardize user experience evaluations and promote transparency [6][7]. - It aims to drive innovation in automotive product experiences, contributing to the high-quality development of the Chinese automotive industry [6][7]. - The initiative invites participation from academic institutions and leading automotive companies to build a comprehensive user experience evaluation system [7].