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Core Insights - Amazon sellers are facing significant challenges in driving traffic, with rising advertising costs and low conversion rates [1][3] - TikTok is emerging as a promising platform for traffic generation, particularly for younger demographics [1][4] Group 1: Challenges Faced by Amazon Sellers - Rising costs of in-platform advertising are leading to fierce competition, resulting in low conversion rates despite high spending [1] - Sellers are struggling with ranking optimization due to frequently changing rules, causing previously gained advantages to diminish quickly [1] - External traffic sources are proving ineffective, making it difficult for sellers to reach target customers [1][3] Group 2: Opportunities with TikTok - TikTok boasts a vast user base with millions of active users across various age groups, providing a potential audience for diverse products [4] - The platform's unique algorithm allows quality content to gain significant exposure, even for new accounts [4] - A case study of a new seller illustrates how engaging video content on TikTok can lead to substantial increases in traffic and sales on Amazon [3][4] Group 3: Considerations for Success on TikTok - Sellers need to create engaging video content that highlights product features while resonating with user preferences [6] - Understanding user interaction and platform dynamics is crucial for effectively directing TikTok traffic to Amazon stores [6] - Continuous research and practical experimentation are necessary for sellers to navigate the challenges of leveraging TikTok for traffic enhancement [6]