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盖狮多款产品齐发力,赋能健康饮食新升级
Zhong Guo Shi Pin Wang·2025-06-30 09:45

Core Insights - The company Gai Shi is collaborating with CCTV-14 to enhance its presence in the children's health food sector, focusing on nutritious snacks and complementary foods for all age groups [1] Product Innovation - Gai Shi's product matrix includes 100% pure fruit puree, organic nutritional noodles, probiotic puffed snacks, organic rice flour, traditional hawthorn products, and juice beverages, emphasizing quality and innovation [1] - The organic five-color nutritional noodles provide a balanced mix of six vitamins and minerals, suitable for children's meals [3] - The puffed snacks utilize a non-fried extrusion process, ensuring zero trans fats while maintaining taste and health [3] - The traditional hawthorn cake is made using a four-layer temperature-controlled cooking method, with no added sugar, combining various beneficial ingredients [3] - Juice beverages are crafted using traditional methods to extract nutrients from medicinal and food ingredients, suitable for summer consumption [3][7] Market Coverage - Gai Shi's products cater to a wide range of consumers, breaking the traditional boundaries of baby food to meet family health snack needs [4] - The nutritional noodles are designed for both children's meals and as quick meals for adults, fitting into fast-paced urban lifestyles [4] - The puffed snacks address both infant developmental needs and adult low-calorie snack preferences, expanding their application scenarios [4] Nutritional Variety - The juice beverage line offers multiple flavors, ensuring that consumers of all ages can find their preferred options [6] - Gai Shi's high-zinc hawthorn drink combines hawthorn with glucose zinc for a refreshing taste [6] - The dual-prebiotic juice with osmanthus and pear offers additional health benefits [6] Cultural Integration and Future Plans - Gai Shi integrates traditional wisdom into modern health foods by hosting family activities and setting up experiential zones in supermarkets [7] - The company aims to promote "non-heritage food therapy" culture through media collaborations, advocating for healthier eating habits [7] - Future plans include expanding the application of functional ingredients and launching new healthy snacks and innovative complementary foods [7]