球场四连胜之外，南通还交出了一份醒目的“消费成绩单”

Core Insights - Nantong football team has achieved a remarkable start in the "Su Super" league, winning all four matches and accumulating 12 points, scoring 12 goals while conceding only 1 [2][4] - The local government has implemented a "whole area as the main venue" strategy to convert visitor flow into lasting engagement, promoting the integration of culture, commerce, sports, and tourism [2][10] Group 1: Economic Impact - On the day of the match, Nantong received 735,700 tourists, generating a tourism revenue of 420 million yuan, marking increases of 31.3% and 38.7% respectively compared to the previous week [2][6] - The match attracted significant external visitors, with 148,000 coming from Shanghai, accounting for 20.2% of total visitors, and a year-on-year growth of 28.7% [2][6] Group 2: Community Engagement - The match was viewed by approximately 226,000 fans at 192 "second venue" viewing points across the city, significantly outnumbering the 25,000 attendees at the stadium [6][10] - Local businesses, particularly hotels near the match venue, experienced a substantial increase in occupancy rates due to the influx of visitors [6] Group 3: Cultural and Tourism Initiatives - Nantong has launched a series of year-round activities themed around local culture and tourism, including rural cultural events and culinary experiences, to capitalize on the excitement generated by the football league [10][11] - The city has introduced various promotional measures, such as discounts for ticket holders at local attractions, to enhance visitor experience and encourage spending [11][15] Group 4: Long-term Development Strategy - Nantong is positioning itself as a new tourism destination in the Yangtze River Delta, with nine projects recognized as key cultural tourism initiatives, including the construction of marine parks and cultural districts [14][15] - The city is actively engaging with the Shanghai metropolitan area to attract weekend tourists through tailored travel packages and promotional events [15][16]