Core Viewpoint - The article highlights the integration of domestic and foreign trade in Guangdong, emphasizing the role of exhibitions in promoting trade and identifying new growth opportunities for companies like Guangdong Guangyang Electric Co., Ltd. [1] Group 1: Company Overview - Guangdong Guangyang Electric Co., Ltd. transformed from a small gift factory to a significant player in the lighting industry, leveraging exhibitions to secure numerous domestic and international orders [1] - The company's current sales ratio is approximately 30% domestic and 70% international, with products exported to over 50 countries and regions [1] - The chairman of Guangyang Electric, Chen Shaofan, indicates that the company has developed resilience against external trade challenges by diversifying its market presence and extending its operations into R&D, design, branding, and distribution [1][4] Group 2: Production and Quality Standards - Guangyang Electric operates a standardized production line that meets both domestic and international quality standards, ensuring that products are suitable for both markets [2][4] - The company has over 800 patents and emphasizes lean manufacturing to maintain high product quality, which is crucial for competing in international markets [4][5] - The company’s eye-care lamp was the first in the domestic lighting industry to receive "Bay Area Certification," facilitating access to the Hong Kong and Macau markets [5] Group 3: Market Strategy and Sales Channels - The company is adapting to the domestic market by enhancing its online presence and utilizing a "factory store" model to connect directly with consumers, thereby reducing costs and improving pricing [6][8] - Guangyang Electric has established a comprehensive online sales strategy that includes major e-commerce platforms and social media channels, enhancing its reach in the domestic market [6][7] - The company focuses on building customer loyalty through participation in exhibitions, which serve as platforms for establishing connections and showcasing technological capabilities [7][11] Group 4: Industry Trends and Government Support - The Guangdong provincial government is actively promoting initiatives to support foreign trade companies in expanding their domestic sales through various exhibition activities [8] - The article notes a shift in the nature of trade exhibitions, where the focus is increasingly on building long-term relationships and demonstrating technological prowess rather than immediate sales [11] - The rise of domestic buyers at exhibitions indicates a changing landscape, with increased interest from emerging markets that prioritize quality and technology over price [11]
中山灯企内外贸乘风破浪 向“微笑曲线”两端延伸｜粤企中华行
Sou Hu Cai Jing·2025-06-30 10:16