VVFB(SH:600300) Zheng Quan Shi Bao Wang·2025-06-30 10:50Group 1 - The popularity of the Jiangsu Province Urban Football League ("Su Super") is rising, with ticket demand exceeding supply ratios of over 10:1 and even 30:1 for some matches [1] - Weivi Co., Ltd. (600300), the naming sponsor for the Xuzhou division of "Su Super," has seen a significant increase in visibility, with a 175% year-on-year growth in Baidu search index over the past three months [1] - Weivi Co., Ltd. aligns its brand mission of promoting health and happiness with the growing value of football as a symbol of a healthy lifestyle, beyond just competitive sports [1] Group 2 - The "Su Super" event, characterized by its grassroots appeal and a philosophy of "joy first, competition second," has attracted numerous fans, creating a vibrant and energetic atmosphere [2] - By sponsoring "Su Super," Weivi Co., Ltd. effectively reaches young consumers, conveying its brand philosophy and product information [2] - The deep brand heritage and extensive market influence of Weivi Co., Ltd. enhance the cultural significance of the "Su Super" event, thereby increasing its brand value [2]