3 6 Ke·2025-06-30 12:18Core Viewpoint - The stability of the supply chain is crucial for the success of companies going global, and enhancing supply chain resilience has become a new engine for growth [1][2]. Group 1: Supply Chain Challenges - Global supply chain instability is increasingly affecting cross-border businesses, making timely delivery to consumers a significant challenge [2]. - Companies like PHOMEMO and Giant Star Technology have experienced operational difficulties due to logistics issues, leading to increased costs and unstable delivery times [4][9]. - The traditional logistics network is inadequate for the demands of cross-border e-commerce, necessitating an integrated smart logistics network for optimal fulfillment [1]. Group 2: Success Stories - PHOMEMO improved its conversion rate from 10% to 20% and doubled its revenue by utilizing Amazon's FBA logistics service, which provided better delivery time visibility to consumers [4][6]. - Giant Star Technology's revenue grew from 6.63 billion yuan in 2019 to 14.795 billion yuan in 2024, largely due to brand building and resilient supply chain capabilities [9]. - Happy Jump leveraged Amazon's logistics network to enter new markets, achieving same-day delivery in major Australian cities, which provided a competitive advantage [12]. Group 3: Logistics Efficiency - The last-mile delivery is critical in the supply chain, and Amazon's FBA service excels in this area, achieving over 96% next-day delivery efficiency in the U.S. market [13]. - Companies like倍思奇 have successfully integrated AGL, AWD, and FBA services to enhance logistics efficiency and reduce costs [15]. - TAILI utilized Amazon's FBA and AWD services to manage inventory effectively, resulting in significant cost reductions and explosive growth in new markets [24]. Group 4: Strategies for New Entrants - New companies entering the global market should focus on product testing and utilize Amazon's logistics tools to ensure timely delivery and positive consumer feedback [28][31]. - It is recommended to prioritize FBA over FBM for shipping to enhance conversion rates and customer satisfaction [33][34]. - Companies should prepare for peak sales seasons by accurately forecasting demand and managing inventory to avoid stockouts or excess inventory [21][19]. Group 5: Long-term Outlook - Building a resilient supply chain is essential for companies to navigate uncertainties and achieve sustainable growth in international markets [36]. - Companies are encouraged to collaborate with third-party logistics providers like Amazon to optimize operational costs and improve service quality [27].