SPD BANK(SH:600000) Zhong Guo Jin Rong Xin Xi Wang·2025-06-30 13:03Core Viewpoint - The article highlights the 19th anniversary of the Changchun Branch of Pudong Development Bank, emphasizing its commitment to supporting the local economy and implementing a digital transformation strategy while aligning with regional development goals [1][3][7]. Financial Contributions - Over the past 19 years, the Changchun Branch has invested over 100 billion yuan in government-related projects in Jilin Province, including more than 3 billion yuan for urban redevelopment and nearly 1 billion yuan for housing projects [3]. - The branch has also contributed nearly 1 billion yuan to green finance initiatives [3]. Strategic Partnerships and Innovations - The Changchun Branch has signed strategic cooperation agreements with multiple provincial departments to enhance support for key enterprises, focusing on five major sectors: technology, supply chain, inclusive finance, cross-border finance, and treasury management [3]. - As of the end of 2024, the branch's technology finance loan balance reached 2.576 billion yuan, while green credit balance was 3.2 billion yuan, and inclusive loans amounted to 1.911 billion yuan [4]. Community and Consumer Services - The branch has implemented refined payment services to improve the business environment in Jilin, including features for foreign card acceptance for local restaurants [5]. - Initiatives to protect consumer rights include the creation of a financial literacy brand and services tailored for the elderly, such as a user-friendly mobile banking app [5]. Employee Engagement and Corporate Culture - The Changchun Branch promotes a culture of integrity and excellence, enhancing management efficiency and employee motivation through various programs and competitions [6]. - The branch fosters a vibrant workplace culture by organizing sports and interest-based activities to engage employees [6]. Future Outlook - Looking ahead, the Changchun Branch aims to maintain its commitment to high-quality development and support the revitalization of Jilin Province, aligning with government directives and focusing on financial contributions to local economic growth [7].