看电影品红酒，《康熙与路易十四》探索“电影+消费”新尝试

Core Viewpoint - The event "Civilization Mutual Learning · Light and Shadow Together" featuring the film "Kangxi and Louis XIV" was held in Shanghai, highlighting the importance of cultural exchange between China and France, coinciding with the 60th anniversary of diplomatic relations between the two countries [1][7]. Group 1: Event Overview - The event attracted nearly a hundred attendees, including members of the French-speaking alumni association, representatives from brother associations, and students from Fudan University and Shanghai International Studies University [1]. - The film screening was part of the "China Film Consumption Year" initiative launched by the National Film Administration and China Central Television to boost social consumption through film [3]. Group 2: Cultural Exchange and Wine Tasting - The event combined film viewing with a French red wine tasting, representing a new attempt to implement the "Film + Consumption" strategy [3]. - Attendees engaged in discussions about the film while enjoying wine, aiming to enhance wine sales and brand influence through the event [3]. Group 3: Significance of the Film - The film presents a unique artistic perspective on the interactions between Kangxi and Louis XIV, showcasing the historical exchanges between Chinese and French civilizations [7][10]. - Audience members found the film both informative and entertaining, providing deeper insights into the long-standing history of Sino-French relations [10].