探索旅游AI前景洞察前沿趋势 2024中国旅游者出境满意度研究报告发布丨新经济观察

Group 1 - The "2024 China Outbound Tourist Satisfaction Research Report" indicates that the outbound tourism market in China is entering a new period of prosperity, with expectations for record high travel during the upcoming summer season [2][3] - The satisfaction index for outbound tourists in 2024 is reported at 80.06, categorized as "satisfied," reflecting a steady recovery in the outbound tourism market and evolving tourist expectations [3] - The top ten destinations for Chinese outbound tourists in 2024 include Macau, Singapore, the UK, New Zealand, Spain, Hong Kong, France, Australia, Malaysia, and Argentina, characterized by high ratings in cultural experiences, shopping, and local friendliness [3] Group 2 - East Asia, Southeast Asia, and regions like Hong Kong and Macau remain the most important short-haul travel destinations, with Japan surpassing Thailand as the top foreign destination [3] - There is notable growth in markets along the "Belt and Road" initiative, including Central Asia, West Asia, North Africa, and Central and Eastern Europe, attracting more spontaneous travelers from China [4] - As outbound travel experience increases, Chinese tourists are becoming more willing to pay for quality experiences, indicating a shift in consumer behavior towards valuing service quality and safety [5]