Is McDonald's Digital and Loyalty Push Paying Off in Key Markets?

Key Takeaways MCD saw a 3.6% U.S. comp sales decline but gained traffic via app deals and the McValue platform. In France, Germany and Canada, digital loyalty efforts helped MCD grow share despite weaker QSR traffic. Customer satisfaction hit record highs, driven by personalized rewards and streamlined digital channels.McDonald's Corporation (MCD) continues to lean into its digital and loyalty capabilities as a core pillar of the growth strategy, especially amid macroeconomic pressures and uneven global t ...