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Apple's Powerful Macs Gaining Market Share: What's the Path Ahead?
AppleApple(US:AAPL) ZACKS·2025-06-30 17:35

Group 1: Company Performance - Apple has gained market share in the PC market, with Mac sales reaching $7.95 billion in Q2 FY25, a 6.7% year-over-year increase, accounting for 8.3% of total sales [1][10] - Mac shipments increased by 14.1% to 5.5 million units in Q1 2025, boosting Apple's market share to 8.7% according to IDC [2][10] - Gartner reported a year-over-year market share increase of 20 basis points for Apple, reaching 10.1% with shipments of 5.933 million units, while competitors Lenovo, HP, and Dell hold larger shares [3] Group 2: Product Innovations - The launch of the M3 Ultra chip on March 5, 2024, is expected to enhance Mac growth, featuring a powerful CPU and GPU, and a 32-core neural engine for AI applications [4][10] - The upcoming macOS Tahoe 26 will introduce new design features and personalization options, with expectations for M5 chip-powered MacBooks to further drive shipment volumes [5] Group 3: Competitive Landscape - The PC market is expected to see increased demand due to generative AI-enabled PCs and Windows 11 upgrades, benefiting competitors like Lenovo, HP, and Dell [6] - Dell Technologies is focusing on the commercial market, which constitutes 80% of its PC revenue, positioning itself as a strong competitor in the enterprise sector where Apple is gaining traction [7] Group 4: Stock Performance and Valuation - Apple shares have declined 19.7% year-to-date, underperforming the broader Zacks Computer & Technology sector, which has returned 6.2% [8] - The forward 12-month Price/Earnings ratio for Apple is 26.7X, slightly above the industry average of 26.16X, indicating a premium valuation [11]