千禾味业董事长：让产品简单一点干净一点

Core Viewpoint - The company is facing challenges due to public sentiment affecting its brand and sales, particularly following discussions around its "zero additive" soy sauce trademark, but there are signs of recovery in sales through online platforms and retail channels [2][3]. Group 1: Company Performance and Strategy - The chairman acknowledged that the public sentiment has negatively impacted the brand and sales, particularly noting a decline in sales from March 18 to March 28 [2]. - The company is focusing on brand recovery, product development, and sales network construction as its primary tasks moving forward [2]. - Online sales have shown a recovery, with a 35% month-on-month increase in May compared to April, indicating a positive trend in consumer demand [3]. Group 2: Regulatory Environment - The National Health Commission and the State Administration for Market Regulation have introduced new regulations that prohibit the use of terms like "no additives" on pre-packaged food labels, with a two-year transition period before full implementation [3][4]. - The new regulations are seen as beneficial for the industry, promoting clearer labeling and helping consumers make informed choices [4]. - The company plans to align its product packaging and labeling with the new regulations by the end of the year [4].