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Did Nike's Turnaround Just Begin?
NIKENIKE(US:NKE) The Motley Fool·2025-06-30 22:00

Nike (NKE -1.36%) stock jumped 16% on Friday following its fiscal fourth-quarter earnings report the night before. That move would be the biggest one-day percentage gain for the stock in several years.Nike has been in a downward spiral since its peak in 2021 as a strategic shift toward the direct-to-consumer channel under former CEO John Donahoe flopped. However, after offering guidance for the first quarter of the new fiscal year that topped expectations, management seemed to give investors a ray of hope f ...