万达电影：从“电影”到不止是电影

Core Insights - Wanda Film is rapidly transforming its business model to enhance operational efficiency and consumer engagement by streamlining its organizational structure and focusing on a multi-experience entertainment space [1][3][11] - The company is redefining its cinema experience as a "Super Entertainment Space," which integrates various entertainment and consumer sectors beyond traditional movie viewing [3][12][22] Group 1: Business Transformation - Wanda Film is implementing a flat, professional, and collaborative organizational structure, reducing operational centers from 30 to 10, which significantly improves internal efficiency [1] - The cinema experience is evolving from a singular focus on watching films to a multi-faceted entertainment space that includes food, beverages, and interactive experiences, enhancing consumer engagement during waiting times [1][9] - The company aims to create a deep interactive content ecosystem around consumers, expanding into gaming and art IPs, thereby increasing the value of its content [1][11] Group 2: Market Strategy - The new positioning as a "Super Entertainment Space" allows Wanda Film to offer a comprehensive entertainment experience, aligning with changing consumer trends and preferences [3][11] - The company is adopting a "1+2+5" strategic framework, where "1" represents the Super Entertainment Space, "2" refers to domestic and international markets, and "5" includes five key business segments: cinema, film series, strategic investments, trendy toys, and gaming [12][22] - Wanda Film's market share is 15.2% in 2024, maintaining its position as the box office leader for 16 consecutive years, with a per-screen revenue 1.9 times higher than the national average [11] Group 3: Revenue Diversification - The company is exploring non-box office revenue streams, recognizing that traditional concessions like popcorn and soda are insufficient for sustainable income [4][11] - By integrating cinema spaces within shopping centers, Wanda Film aims to create a comprehensive entertainment environment that meets diverse consumer needs [4][11] - The company is actively developing IPs and merchandise, collaborating with popular franchises to enhance consumer engagement and drive revenue [17][20] Group 4: Consumer Engagement - Wanda Film is focusing on creating high-density entertainment experiences that combine viewing, social interaction, and shopping, thereby enhancing emotional value for consumers [9][22] - The company has successfully launched themed events and collaborations with popular IPs, attracting significant participation and engagement from younger audiences [6][21] - The cinema experience will be upgraded with advanced technology and immersive content, including live sports and concerts, to attract a broader audience [22][24]