Group 1: Long Video Advertising Performance - The long video series "Lingjiang Xian" has achieved over 800 million effective views since its launch on June 6, with a record of 6 ad slots per episode totaling 952 seconds, averaging 29.75 seconds per ad [1] - The advertising categories for "Lingjiang Xian" include a wide range of brands such as Aitamei, Budweiser, Pepsi, and Crocs, covering food, beauty, personal care, and new consumption sectors [1] - Despite a general decline in advertising revenue for platforms like iQIYI and Mango TV, the success of "Lingjiang Xian" and "Chang'an's Lychee" indicates that long video advertising still holds commercial potential, contingent on project quality [2] Group 2: Market Trends and Challenges - iQIYI reported a revenue of 7.19 billion yuan in Q1 2025, a year-on-year decline of 9.4%, with advertising revenue down 10.4% to 1.33 billion yuan [2] - Mango TV's revenue for 2024 was 14.08 billion yuan, down 3.75%, with advertising revenue also declining by 2.7% [2] - The overall sentiment suggests that long video platforms may lack not only a viable business model but also mechanisms to encourage quality project development [5]
长视频广告没那么差：《临江仙》卖爆了丨消费参考
2 1 Shi Ji Jing Ji Bao Dao·2025-07-01 01:37