荣耀完成IPO辅导备案，冲刺“A股AI终端生态第一股”

Group 1 - Honor Technology Co., Ltd. has initiated the process for an IPO in the A-share market, having completed the listing guidance filing with the Shenzhen Securities Regulatory Bureau on June 26 [1] - The guidance institution for the IPO is CITIC Securities, with the guidance plan expected to be completed between January and March 2026 [1] - If successful, Honor is poised to become the first AI terminal ecosystem company listed on the A-share market [1] Group 2 - Honor was established on April 1, 2020, with a registered capital of 32.239 billion RMB, and is classified under the computer, communication, and other electronic equipment manufacturing industry [2] - The controlling shareholder is Shenzhen Zhixin New Information Technology Co., Ltd., holding 49.55% of the shares [2] - Honor's previous CEO, Zhao Ming, indicated a preference for an IPO over a backdoor listing, citing confidence in the company's products and finances [3] Group 3 - Following the completion of the share reform in December 2024, Zhao Ming left his position as CEO in January 2025, succeeded by former Huawei executive Li Jian [4] - The company has experienced significant executive turnover, including the departure of key sales and marketing personnel [5] - Honor's market share in the Chinese smartphone market has declined, with a 15% share in 2024, down 1 percentage point from the previous year, amidst a total market growth of 4% [5] Group 4 - In March 2025, CEO Li Jian announced the "Alpha Strategy," committing to a transformation into an AI terminal ecosystem company with a planned investment of $10 billion over the next five years [5] - The strategy emphasizes a diverse ecosystem, suggesting that multiple players can thrive in the market [5] - The IPO marks a significant step for Honor, potentially revitalizing its market presence and aligning with its AI-focused narrative [5]