Healthcare (SH:603313) Sou Hu Wang·2025-07-01 02:43Core Insights - The article highlights the launch of the "MLILY 0 Pressure Smart Bed HC" and the "NISCO M090 Anyi Function Chair," designed specifically for the elderly, in response to the growing aging population in China [1][3][5] - The products have received national standard certification for elderly-friendly products and are eligible for a government subsidy of up to 30% in Nanjing, showcasing a successful collaboration between government and enterprises to promote smart elderly care [1][8] Product Features - The "MLILY 0 Pressure Smart Bed HC" includes features such as bed elevation, whole bed tilting, back and leg elevation, multifunctional safety handrails, night sensing lighting, and fixed wheels, aimed at enhancing safety and comfort for elderly users [3][5] - The "NISCO M090 Anyi Function Chair" offers electric assistance for standing up, ergonomic design, and multi-angle adjustment to cater to various activities, addressing common challenges faced by the elderly [5][7] Market Context - As of now, over 280 million people aged 60 and above in China represent nearly 20% of the total population, indicating a significant market demand for elderly care products [3] - MLILY has established itself as a leader in the smart bed market, having launched its first smart sleep product in 2014 and accumulating substantial advantages in product functionality, cost-effectiveness, and supply chain support [7] Government Collaboration - The partnership with JD.com allows MLILY to leverage government support for elderly care products, enhancing accessibility for consumers in Nanjing [8][9] - The ongoing collaboration aims to deepen the smart elderly care sector and improve the quality of life for elderly consumers [9] Social Responsibility - MLILY has initiated the "Twilight Plan," a public welfare project aimed at improving the sleep environment for the elderly by donating specialized products to nursing homes and hospitals [11][12] - The project emphasizes not only material support but also the importance of humanistic care, aiming to raise awareness about elderly sleep health and dignity [11][12]