Core Insights - Tesla China announced upgrades for the Model 3 Long Range version, increasing its CLTC range to 753 km and 0-100 km/h acceleration to 3.8 seconds, with a price increase to 285,500 yuan, up by 10,000 yuan [2] - The Model Y Long Range version's CLTC range is now 750 km, with the starting price remaining at 313,500 yuan [2] Sales Performance - From January to April this year, Tesla's Model Y and Model 3 ranked first and second in global electric vehicle sales, with Model Y sales exceeding 259,000 units and Model 3 sales surpassing 143,000 units [6] - In May, Tesla China sold 61,662 vehicles, a year-on-year decline of approximately 15%, with Model Y sales at 24,770 units and Model 3 sales at 13,818 units [6] - Tesla has experienced a continuous year-on-year decline in domestic sales for eight consecutive months [6] Competitive Landscape - Xiaomi launched its first SUV, the YU7, directly competing with the Tesla Model Y, with Xiaomi's CEO expressing ambitions to challenge Tesla's dominance in the high-end market [6] - The YU7 achieved over 289,000 pre-orders within an hour of its launch, indicating significant competition for Tesla's Model Y [8] - Industry experts suggest that Tesla's decision to increase Model Y features without raising prices is a response to competitive pressure, while the price increase for Model 3 may be due to supply chain pressures and rising raw material costs [8] Market Strategy - Tesla's strategy appears to focus on maintaining profitability without engaging in aggressive price competition, particularly for the Model 3, which has a higher concentration of sales in the standard range version [9]
应对成本压力 特斯拉Model 3长续航版涨价1万元