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波司登(3998.HK)2025财年业绩点评:需求较弱环境下业绩实现稳健高质量增长 扎实推进双聚焦战略
Ge Long Hui·2025-07-01 03:08

Core Insights - The company reported a revenue of 25.9 billion RMB for the fiscal year 2024/25, representing a year-on-year growth of 11.6%, and a net profit attributable to shareholders of 3.51 billion RMB, up 14.3% year-on-year [1] - The company plans to distribute a final dividend of 0.22 HKD per share, resulting in a total payout ratio of 84.1% for the year [1] - The gross profit margin decreased by 2.3 percentage points to 57.3%, while the operating profit margin and net profit margin increased by 0.2 and 0.3 percentage points to 19.2% and 13.6%, respectively [1] Revenue Breakdown - The main business segments include brand down jackets, OEM processing, women's wear, and diversified clothing, with respective revenue contributions of 83.7%, 13%, 2.5%, and 0.8% [1] - Revenue growth rates for these segments were +11%, +26.4%, -20.6%, and +2.9% respectively [1] Brand and Channel Performance - Within the brand down jacket segment, the main brands (Bosideng, Xuezhongfei, Bingjie, and others) contributed 85.3%, 10.2%, 0.6%, and 3.9% to revenue, with year-on-year growth rates of 10.1%, 9.2%, -12.9%, and 49.4% respectively [2] - Revenue from self-operated, wholesale, and other channels accounted for 69.6%, 26.4%, and 4% of the brand down jacket business, with growth rates of 5.2%, 24.3%, and 49.4% respectively [2] - Online sales for all brands reached 7.58 billion RMB, a 9.3% increase, with brand down jackets contributing 7.48 billion RMB, up 9.4% [2] Store Expansion and Inventory Management - As of March 2025, the company operated 3,470 stores for its down jacket business, a net increase of 253 stores (+7.9%) [2] - The inventory increased to 3.95 billion RMB, a 23.6% rise, with inventory turnover days slightly increasing to 118 days [3] Cost Management and Financial Metrics - The company reduced its expense ratio by 2.0 percentage points to 38.5%, with sales, management, and financial expense ratios at 32.9%, 6.4%, and -0.8% respectively [3] - Operating net cash flow for the fiscal year was 3.98 billion RMB, down 45.7% year-on-year [3] Strategic Focus - The company is focusing on its dual strategy of concentrating on the down jacket main channel and fashionable functional apparel, aiming for steady growth despite external challenges [3] - The main business segments, particularly brand down jackets, achieved over 10% revenue growth, indicating resilience in brand and operations [3] Future Outlook - The company is expected to maintain long-term stable growth as a leading down jacket brand, leveraging brand influence and product innovation [4] - Profit forecasts for fiscal years 2026-2028 have been slightly adjusted downwards, with projected net profits of 3.92 billion, 4.37 billion, and 4.83 billion RMB respectively [4]