上海首发经济引领性品牌推荐榜单出炉

Core Viewpoint - The "first launch economy" is a significant reflection of a region's commercial vitality, consumer strength, innovation capability, international competitiveness, brand image, and openness, as highlighted by the Shanghai Municipal Commission of Commerce and the Shanghai Commercial Association [1] Group 1: Brand Evaluation and Recognition - A total of 82 brands were included in the latest list, comprising 64 leading local brands and 18 leading creative brands [3] - Among the leading local brands, 26 are recognized as "Chinese Time-honored Brands," including well-known names like First Food and Lao Sheng Chang [3] Group 2: Market Impact and Consumer Engagement - The brands on the list cover a wide range of consumer life areas, forming a solid foundation for Shanghai's construction as an international consumption center [4] - Traditional brands like Xiao Shao Xing and Shen Xiang have maintained their market presence due to their historical significance and craftsmanship, while emerging creative brands like Rock Animal Park target younger consumers with innovative and personalized offerings [4] Group 3: Innovation and Marketing Strategies - Brands such as Magolon Te have revitalized bone china products through cross-industry collaborations and deep exploration of traditional culture, while companies like Suning.com utilize new retail models and social media marketing to enhance their influence [6] - Many brands engage consumers through product launches and fan meetings, enhancing product value and service levels, ensuring that Shanghai's consumer market remains trendsetting [6] Group 4: Future Outlook - The 2024 list of leading local and creative brands showcases the vitality and potential of Shanghai's consumer market in driving domestic demand and consumption, contributing to the city's development as an international consumption center [6]