Group 1 - The core viewpoint of the news is the launch of the "Farming Mall" by Hong Kong Zhongnong International Investment Group, marking the world's first on-chain mall that integrates agricultural physical assets with blockchain technology [1][3] - The platform features a digital circulation system for agricultural products, allowing direct access from producers to global consumers, enhancing transaction efficiency and consumer trust [3][5] - The initial product offerings include high-quality agricultural products from Latin America, Southeast Asia, and Africa, all managed through a self-developed blockchain traceability certification system [3][5] Group 2 - The "Farming Mall" plans to introduce over 2,000 product SKUs in the next three years and aims to create a multi-layered trading ecosystem, including live traceability and AI product recommendations [5] - The platform will establish B2B channels with large overseas buyers and food chains to facilitate bulk orders and increase agricultural product export rates [5] - The launch of the mall supports the digital transformation of agricultural brands and the assetization process through blockchain, with plans for deeper collaboration with governments and international organizations [5]
富农商城正式上线,香港中农国际打造全球农产品链上流通平台