秒级快讯成“标配”，深度、投教等内容布局参差

Core Insights - The evaluation of 23 broker apps reveals a diverse content ecosystem aimed at meeting investors' varied information needs, including news updates, in-depth articles, research reports, educational content, videos, and live broadcasts [1][3][4] Content Layout and Structure - The assessment categorizes content into three main types: news/updates, in-depth/reports/education, and video/live content, with all 23 apps featuring these categories [4][6] - Real-time news updates have become a standard feature across all broker apps, with a significant focus on providing timely financial information [4][16] - The frequency of updates varies, with only 11 apps providing hourly updates for in-depth/reports/education content, while 17 apps offer similar frequency for video/live content [3][16] Performance of Broker Apps - Among the evaluated apps, Huatai Securities' Zhangle Wealth, GF Securities' Easy to Gold, and Founder Securities' Xiaofang performed relatively well, while Zhongtai Qifutong, Dongfang Securities' Dongfang Winner, and Changjiang Securities' Changjiang e-Number scored lower [3][4] - The overall performance indicates that while real-time news is a common feature, the depth of educational and video content varies significantly across apps [3][10] Video and Live Content - Video/live content is increasingly important for engaging users and enhancing service value, with broker apps focusing on live broadcasts from licensed advisors and analysts [17][20] - The layout of video content is inconsistent, with many apps primarily featuring advisory live videos and fewer short videos for market analysis [12][15] - Short video content is gaining traction, improving user experience compared to longer formats, which tend to be less engaging [17][20] Personalization and User Engagement - The rise of personalized content push features reflects the industry's shift from transaction-focused platforms to wealth management services, catering to users' needs for efficient decision-making [21] - At least 20 apps have implemented personalized content push functionalities, enhancing user engagement through tailored news, reports, and alerts [21]