SAIC MOTOR(SH:600104) Qi Lu Wan Bao·2025-07-01 06:27Core Viewpoint - MG is accelerating its transition to a fully electric vehicle strategy, marking the beginning of its second century with a focus on integrating its century-old driving heritage with new energy technologies [7][10]. Group 1: New Energy Strategy - MG is launching its "All in New Energy" strategy, which involves a deep integration of its driving heritage with new energy technologies to redefine driving pleasure in the electric age [7]. - The company plans to introduce 13 new models over the next two years, covering pure electric, plug-in hybrid, and range-extended vehicles across sedan, SUV, sports car, and shooting brake body styles [10]. Group 2: Technological Innovations - MG will leverage SAIC Group's technological foundation in five key areas: power batteries, intelligent cockpits, electric drive, intelligent chassis, and advanced driver assistance systems [10]. - The collaboration with OPPO aims to enhance the smart car ecosystem, introducing features such as voice control for vehicle preparation, seamless integration of mobile applications, and innovative interconnectivity [11][14]. Group 3: Product Launches - The all-new MG4 will be the first model to feature the OPPO-developed vehicle interconnectivity capabilities, enhancing user experience with various smart functions [15][22]. - The upcoming MG5 and Cyberster models are set to be refreshed, continuing the brand's commitment to performance and innovation in the electric vehicle market [16][36]. Group 4: Market Positioning - MG has established itself as a leader in the Chinese sports car market, with the MG5 being recognized for its youthful design and competitive pricing, achieving significant sales success [26]. - The MG Cyberster has successfully captured a 10% market share in the sports car segment, breaking the long-standing dominance of foreign brands in this category [33].