Core Viewpoint - The launch of the new remote star enjoy V7E marks a significant addition to the remote new energy commercial vehicle lineup, redefining the value ecosystem of urban distribution and intercity logistics with its three core advantages: smart driving control, premium space, and versatile functionality [1][8]. Group 1: Market Context - The logistics market in China is currently complex, with both challenges and opportunities arising from the global economic environment. The ownership of new energy VAN products in China has exceeded 1.2 million units, with over 40% market share from January to May this year, establishing them as the main force in urban distribution logistics [3][4]. - The market faces challenges such as product homogenization, where different brands and models exhibit high similarity in features, leading to a "copycat" product matrix [3]. Group 2: Product Positioning and Features - The remote star enjoy V7E fills the product gap between the remote star enjoy V6E and the remote super VAN, enhancing the brand's global layout and product matrix [8]. - The V7E is designed for short-distance urban distribution, built on the third-generation urban new energy light vehicle platform, and features the remote Xuanwu powertrain, which integrates multiple technologies to meet user demands for efficiency and safety [9][11]. - The vehicle is equipped with a 51.4 kWh Xuanwu battery, offering a CLTC range of 375 kilometers, with plans to expand to a 460-kilometer range in the future. It achieves a low energy consumption of 13.8 kWh per 100 kilometers [11]. Group 3: Loading and Safety Features - The V7E boasts a cargo compartment length of 2870mm, expandable to 4100mm, with a maximum cargo volume of 7.5m³, making it highly competitive in its price range. It features a 270° magnetic tailgate and side sliding doors for easy loading and unloading [13]. - The Xuanwu battery offers the industry's longest warranty of 10 years or 800,000 kilometers and has passed rigorous safety tests, ensuring high durability and safety standards [15]. Group 4: Business Model and User Engagement - The company has shifted from a simple vehicle sales model to a more integrated ecosystem approach, offering a five-in-one solution that includes sales, value protection, easy leasing, vehicle-battery separation, and worry-free rentals [16]. - The launch event introduced seven major purchase benefits for the first batch of vehicle owners, covering all usage scenarios and enhancing user engagement through partnerships with platforms like Didi Freight [18].
重塑行业价值标准 远程中国VAN家族上新
Zhong Guo Qi Che Bao Wang·2025-07-01 07:43