亏损超8000万，日本寿司巨头宣布退出内地市场

Core Viewpoint - KURA Sushi, a major Japanese sushi chain, has announced its exit from the mainland China market after incurring significant losses over two years, totaling approximately 81.9 million yuan [5][7]. Group 1: Company Performance - KURA Sushi opened its first store in mainland China in June 2023, but has since failed to expand beyond three locations in Shanghai [5]. - The company reported a cumulative loss of over 81.9 million yuan during its two-year presence in the mainland market [5]. - Following the closure of its first store, KURA Sushi will only have two remaining locations in Shanghai [4]. Group 2: Market Competition - KURA Sushi attributed its failure to a lack of brand recognition amidst fierce competition in the industry [7]. - In contrast, other Japanese sushi brands like Sushi郎 and滨寿司 are successfully expanding in China, with Sushi郎 reporting a 41.5% increase in net sales in overseas markets [8]. - Sushi郎 plans to increase its store count in Greater China to between 157 and 161 by the fiscal year 2025, and further to 190-193 by 2026 [8]. Group 3: Consumer Feedback - Consumer reviews highlighted several issues with KURA Sushi, including poor taste, limited product variety, and freshness concerns [7]. - KURA Sushi's pricing strategy faced criticism, with its products priced significantly higher than similar offerings in Japan, leading to consumer dissatisfaction [7]. - Despite attempts to lower prices through promotions, KURA Sushi's efforts did not succeed in improving its market position [7].