天虹数科签约玄武云 共建智慧CRM

Core Insights - The retail industry is undergoing a rapid digital transformation, with smart retail models that integrate online and offline becoming the core of competition. It is predicted that the smart retail market in China will exceed 1 trillion yuan by 2025 [1] - Tianhong Digital Commercial Co., Ltd. (stock code: 002419) is a leader in smart retail, having signed a partnership with Xuanwu Cloud (stock code: 2392.HK) to develop a smart CRM system driven by AI for B2B customer management [1][2] Group 1 - Tianhong Digital was established in 1984 and is a state-controlled listed company, consistently ranked among China's top 100 chain enterprises. The company focuses on three main business formats: department stores, shopping centers, and supermarkets, operating multiple brands including "Tianhong," "Junshang," and "sp@ce" [1] - Since 2012, Tianhong Digital has embarked on a digital transformation journey, implementing strategies centered on digitalization, experiential retail, and supply chain management, achieving full coverage across all stores, formats, and processes [1] - The integration of online and offline retail has led to a "store-to-home" model, positioning Tianhong Digital as a leader in technology-driven retail [1] Group 2 - The collaboration with Xuanwu Cloud aims to accelerate Tianhong's marketing digital transformation by integrating various systems such as OA, ERP, and finance, creating a centralized marketing management hub [2] - The CRM system being developed will focus on the sales process, covering the entire lifecycle from lead generation to payment collection, emphasizing system collaboration, data integration, and flexibility [2] - Key features of the CRM include customer management, lead management, and opportunity management, which will enhance the efficiency of sales processes and improve competitive bidding capabilities [2][3] Group 3 - The CRM will also provide intelligent bidding information subscription services, enabling quick access to business opportunities and supporting efficient knowledge management through a categorized knowledge base [3] - Integration with third-party systems will facilitate data sharing and streamline business approval processes, enhancing overall business collaboration efficiency [3] - The smart CRM system is positioned as the "nerve center" connecting users, products, and services, aligning with Tianhong's customer-centric strategy and multi-channel platform development [3]