只会“蹭热点”，就永远抓不住用户

Core Viewpoint - The article emphasizes that chasing trends (hotspots) can deplete the vitality of content creation, and that understanding user needs is essential for sustainable engagement [1][5][10]. Group 1: Understanding Hotspots and Content Value - Hotspots are merely a part of the traffic entry points, not the traffic itself, and they are in over-supply [4][6]. - Content that merely follows trends without providing user value will lead to a loss of trust over time [5][10]. - Creators often overestimate the importance of hotspots while underestimating the power of content positioning [10][12]. Group 2: The Role of User Needs - Successful content creators assess the relevance of hotspots to their audience and seek to address underlying issues that users care about [11][20]. - User needs are often hidden in their behaviors rather than explicitly stated, and creators should pay attention to engagement metrics like saves and comments to identify potential topics [24][25]. - Understanding user needs is crucial, as trends will change, but human needs remain constant [26][28]. Group 3: Strategic Content Creation - Content should not just replicate trends but should leverage them to address user needs effectively [21][27]. - The ability to ask deeper questions behind trending topics can enhance content depth and foster trust and sharing [18][19]. - Creators should focus on understanding their target audience's anxieties, desires, and confusions to create content that resonates [28].