剥离游戏，All in AI广告：AppLovin的“第二曲线”加速中

Core Viewpoint - AppLovin has officially sold its mobile gaming business to Tripledot Studios for $400 million in cash and approximately 20% equity stake, marking a significant strategic restructuring for the company as it shifts focus to an AI-driven advertising technology platform [2][3]. Group 1: Business Transition - AppLovin was previously a major player in the mobile gaming industry, owning ten studios and producing top-ranking games like "Wordscapes" and "Cooking Madness" [3]. - Following the completion of the transaction on June 30, 2025, all studios will belong to Tripledot Studios, allowing AppLovin to concentrate on its core business of technology platform development and AI capabilities [3]. - The CEO of AppLovin stated that this transaction is a crucial step in focusing on their core business [3]. Group 2: Financial Performance - In Q4 of FY2024, AppLovin reported revenues of $9.6 billion, a 44% year-over-year increase, and an adjusted EBITDA of $4.8 billion, reflecting a 78% growth in profitability [4]. - The company has $4.1 billion in cash and cash equivalents, providing a solid foundation for future technology investments and potential acquisitions [4]. - For Q1 2025, AppLovin expects revenues to exceed $1 billion and adjusted EBITDA to reach $2.5 billion, indicating strong financial guidance [4]. Group 3: AI-Driven Advertising Technology - AppLovin is leveraging AI capabilities in advertising, utilizing large language models (LLM) and generative AI to enhance code deployment and ad creative generation [5]. - The company has established a highly automated architecture that allows for significant efficiency gains, directly impacting financial performance [5]. - AppLovin's platform currently serves thousands of apps across various sectors, enabling developers to acquire users at lower costs and providing advertisers with optimal ROI in fragmented traffic [5]. Group 4: Market Recognition and Growth Potential - Since June, AppLovin's stock price has surged due to its business focus, leading AI capabilities, and strong financial results, with UBS raising its target price from $475 to $540 [6]. - Investors are optimistic about AppLovin's high profit margins, strong cash flow, and the first-mover advantage in AI advertising technology, which could lead to industry valuation premiums [6]. - The company’s asset-light operational structure allows for greater flexibility in business adjustments compared to larger competitors like Google and Meta [6]. Group 5: Strategic Positioning - AppLovin is transitioning from being perceived as a "game-driven tech company" to a "tech-driven growth infrastructure," focusing solely on becoming a leading AI-driven advertising technology platform [7]. - In a slowing programmatic advertising market, AppLovin aims to combat future challenges through strategic focus, organizational streamlining, and deepening technological expertise [7]. - The company’s approach emphasizes that while content may change hands, the platform itself serves as a true competitive moat [7].