6月市调日记(下)
Sou Hu Cai Jing·2025-07-01 08:17

Retail Developments - Xuhui Vanke Plaza celebrated its first anniversary with the opening of the first ultra store of Kidswant on B2, following MUJI as another major store [1] - BFC Bund Financial Center welcomed the high-end brand JIMMY CHOO on the first floor, while more adjustments were noted in the underground levels [3] - Chinese beauty brand Huaxizi opened its first shopping mall store in Shanghai at Hongqiao Henglong Plaza, located on B1 [5] - The flagship store of local brand PANE was inaugurated at Yongyuan Road [7] - Italian furniture brand Baxter launched a 1,200 square meter gallery at Yongyuan Road [9] - Adidas Originals relocated to a new site at New World Fashion Phase II, with the previous location now occupied by a new store [10] - New World Daimaru Department Store is undergoing changes with the exit of luxury brands BV and Vacheron Constantin, making way for HECHTER and Montblanc [18] New Store Openings - New stores include MOLESKINE at New World Fashion Phase I, enhancing the commercial offerings [12] - The first flagship store of the anime IP EVA opened on the fourth floor of a project, with additional stores like Good Smile Cafe and Hot Toys planned [16] - A new French restaurant brand O'eat opened its first Shanghai location at LG1 North [25] - The high-end urban green travel brand Moovi opened Moovi Gallery at Xinyi Taikoo Hui, focusing on art attributes [28] - A pop-up store for the women's clothing brand POPPY is set to operate at Jing'an Kerry Centre for a month [41] Market Trends - The retail landscape is seeing a shift with the introduction of various new brands and the exit of some established luxury names, indicating a dynamic market environment [18][3] - The trend of pop-up stores is gaining traction, with several brands opting for temporary locations to test market response [32][41] - The focus on experiential retail is evident with the introduction of immersive experiences and themed stores, enhancing consumer engagement [30][16]

6月市调日记(下) - Reportify