Cai Fu Zai Xian·2025-07-01 09:06Core Insights - The article emphasizes the importance of the entire service experience in credit card operations, particularly focusing on the "last mile" from card production to delivery, which significantly influences customer perception of bank services [1][2] - Everbright Credit Card is restructuring its operational logic from a customer perspective, enhancing speed, transparency, and precision to ensure a worry-free application and card receipt experience [1][2] Group 1: Speed and Efficiency - Everbright Credit Card has implemented a refined operational mechanism for card production and logistics, ensuring that most customers receive their credit cards within 2 to 3 days after approval, significantly improving delivery speed [1] - The company has established a monitoring mechanism for card production and mailing processes, optimizing delivery methods to enhance customer satisfaction [1] Group 2: Transparency and Communication - The company has introduced multi-channel notification systems for customers to track the status of their credit cards throughout the mailing and delivery process, ensuring transparency and allowing customers to stay informed [1][2] - By making the entire process visible and accessible, Everbright Credit Card aims to alleviate customer concerns and enhance their overall experience [1][2] Group 3: Customer-Centric Approach - The focus on operational details such as card production speed and logistics transparency reflects a commitment to a customer-centric service philosophy, transforming backend processes into front-end experiences [2] - Everbright Credit Card aims to elevate customer experience by transitioning from passive responses to proactive monitoring, thereby fostering emotional connections with customers [2]