Group 1 - The industrial tourism sector is experiencing growth as factories transform into popular tourist destinations, allowing visitors to experience industrial culture and charm up close [1] - In Shanghai, a food company hosts student tours where they learn about cheese history, observe production processes, and make their own pizzas, highlighting the educational aspect of industrial tourism [2] - Jiangnan Shipyard has welcomed over 180,000 visitors since launching industrial tourism in 2019, with an average of 500 visitors per day during peak summer months, indicating strong interest in industrial experiences [4] Group 2 - Industrial tourism connects industrial production with tourism consumption, providing new experiences for visitors and tangible economic benefits for companies [5] - The popularity of industrial tourism stems from public curiosity about advanced technology and automated production, with modern factories showcasing high-tech environments that appeal to aesthetic interests [7] - Industrial tourism generates significant economic benefits, including ticket sales and brand exposure, with global industrial tourism accounting for 10% to 15% of total tourism revenue, while China's market share is below 5%, indicating substantial growth potential [7]
工业旅游热度升温 打开文旅新空间 也为企业带来增量收入
Yang Shi Wang·2025-07-01 09:28