再造城市烟火买回闲暇时光：“苏超”引爆泼天消费流

Core Viewpoint - The integration of food and sports events, such as the "Su Super" football league, is enhancing local tourism and consumption in Jiangsu province, particularly in Nanjing, showcasing the city's infrastructure and cultural identity [1][5][10]. Group 1: Event and Tourism Promotion - The "Su Super" football league is being promoted as a significant event to attract crowds and boost local consumption, with expectations of an average attendance of 100,000 at the Nanjing Olympic Sports Center [4][5]. - Local governments are shifting their focus from broad tourism promotion to targeted strategies that emphasize food and sports, enhancing the overall experience for visitors [2][3]. Group 2: Economic Impact - The events are expected to generate substantial economic activity, with the "Su Super" league anticipated to surpass previous attendance records, significantly benefiting local businesses [4][5]. - The integration of food events, such as the "10,000 People Lobster Feast," has seen a remarkable increase in attendance and sales, with 48,000 visitors over three days and a 15% year-on-year increase in lobster sales [10]. Group 3: Consumer Behavior and Trends - There is a noticeable shift in consumer spending towards experiential services, with residents willing to spend more on events that combine entertainment and dining [3][8]. - The popularity of the "Su Super" league has led to increased interest in local cuisine, with a 74% surge in searches for "salted duck" following a local match victory [10][12]. Group 4: Infrastructure and Community Engagement - Nanjing's Olympic Sports Center, one of the largest in the country, is a key venue for these events, contributing to the area's popularity and economic vitality [3][4]. - The local community is actively engaged in supporting the "Su Super" league, reflecting a strong sense of regional pride and identity among residents [5][9].