年轻人的钱包，被丑东西“做局”了

Core Viewpoint - The rise of "ugly" custom merchandise, particularly the "mouse dry" figures, reflects a growing trend in consumer culture where unconventional aesthetics are embraced, driven by social media and a desire for unique, personalized items [3][30][42] Group 1: Product Characteristics - "Mouse dry" figures are characterized by their rough craftsmanship and limited filling, allowing for abstract shapes due to internal wire structures [3] - The affordability of these figures, often priced lower than a cup of milk tea, contributes to their popularity among consumers [5] - The figures have gained traction in various fandoms, particularly among players of games like "Persona 5" and "Identity V," showcasing their versatility as collectibles [8][10] Group 2: Cultural Impact - The phenomenon of "ugly" merchandise has permeated various interest circles, with fans creating custom figures of their favorite characters, thus enhancing community engagement [10][18] - The appeal of these products is linked to a broader "ugly culture" among younger consumers, who find novelty and humor in unconventional aesthetics [30][42] - Social media platforms have played a significant role in popularizing these items, with discussions often highlighting their "companionship" qualities, making them suitable for various life scenarios [32][40] Group 3: Market Trends - E-commerce platforms have recognized the demand for personalized and custom products, leading to significant growth in the "individual customization" sector, with transaction volumes increasing by over 20% during key shopping events [40][42] - The success of "mouse dry" figures indicates a shift in consumer preferences towards unique, often humorous products that challenge traditional notions of beauty and design [24][30] - Despite their niche appeal, the market for these products is expanding, with some custom items achieving sales figures exceeding ten thousand units [42]