Labubu补货风暴:当“一娃难求”变成“轻松入手”,潮玩市场回归公平

Group 1 - The core point of the news is the successful large-scale restocking of the Labubu series by Pop Mart, which has significantly reduced the prices in the secondary market and allowed consumers to purchase at original prices, reflecting a shift towards fair pricing in the collectible toy market [1][2] - Labubu, as a leading IP of Pop Mart, generated revenue of 3 billion yuan in 2024, marking a year-on-year increase of 726% [2] - The introduction of a comprehensive restocking mechanism and purchase limits by Pop Mart has effectively curbed scalping activities, leading to a decrease in the premium prices of Labubu collectibles from 200% to 75% in the secondary market [2] Group 2 - The market sentiment has shifted from speculative buying to genuine enjoyment of collectibles, as consumers now prioritize happiness over price in their collections [3] - Despite the restocking efforts, demand for Labubu remains high, indicating ongoing pressure on the supply side for the company [2]

Labubu补货风暴:当“一娃难求”变成“轻松入手”,潮玩市场回归公平 - Reportify