兴业银行乌鲁木齐分行开展“普及金融知识万里行”活动

Core Viewpoint - Industrial Bank's Urumqi branch is implementing a comprehensive financial knowledge promotion initiative in Xinjiang, focusing on "precision, scenario-based, and localization" to enhance financial security for diverse communities [1] Group 1: Financial Knowledge Promotion Activities - The bank has developed bilingual promotional materials covering five key areas, including financial safety for the elderly and consumer protection for college students [1] - A multi-dimensional offline promotion matrix has been established, utilizing in-branch displays, videos, and posters to continuously engage the public [1] Group 2: Targeted Community Engagement - In rural areas, the bank conducts financial education through a "classroom + field + home" model, distributing over 2,000 financial knowledge manuals and guiding villagers on using the national anti-fraud app [2] - At Xinjiang Agricultural University, the bank has reached over 1,500 students and faculty through interactive sessions on consumer rights and fraud prevention [3] - Community activities in residential areas have engaged over 600 residents through performances and interactive experiences, focusing on common fraud scenarios [4] Group 3: Business and Tourism Integration - The bank has set up financial consultation stations in tourist areas, attracting over 2,000 visitors to participate in knowledge quizzes and receive local souvenirs [5] - Customized training sessions for employees in partner companies have covered over 3,200 staff, focusing on common corporate fraud tactics [6] Group 4: Broader Outreach and Media Engagement - During the "2025 China-Eurasia Commodity Trade Expo," the bank conducted 162 educational sessions, reaching 235,500 people and distributing over 20,000 materials [7] - A media collaboration strategy has been established, resulting in over 10 reports and 30,000 views of educational videos on social media [7] Group 5: Future Initiatives - The bank plans to deepen its financial education efforts, innovate teaching methods, and enhance service offerings to contribute to a secure and harmonious financial environment [8]