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Core Insights - The article discusses the shift in the micro-short drama industry, highlighting how platforms are transitioning from user acquisition to attracting production brands [1][3] - Hongguo's new policy aims to draw micro-short drama brands to its platform, enhancing marketing opportunities for these brands [1][5] Group 1: Micro-Short Drama Brand Concept - The concept of production brands in the micro-short drama industry is becoming increasingly recognized by users, with several brands like Maiya, Jiuzhou, and Huace Film & TV launching their own micro-short drama brands [4] - Successful micro-short dramas from various brands have been noted, indicating a competitive landscape where platforms are actively inviting brands to join [4] Group 2: Hongguo's Brand Operation Plan - Hongguo's user base is significant, with 173 million monthly active users as of March 2025, reflecting a 220.3% year-on-year growth [5][7] - The user demographic is diverse, with a balanced age distribution, allowing for a broad audience reach for micro-short dramas [7] - The platform offers multiple exposure opportunities for brands, including priority display in search results and direct links to micro-short drama entries [8][11] - Brands can utilize promotional strategies for both new and existing dramas, enhancing resource utilization and audience engagement [13][16] Group 3: Brand Entry Outcomes - Over 100 leading brands have already joined Hongguo, with individual brand viewership exceeding 10 million [18][19] - Notable statistics include "Jiuzhou Short Drama" accumulating 137,000 followers and 230 million likes, showcasing the potential for audience engagement [19] Group 4: Differences from Traditional Film and Television - The micro-short drama industry is moving towards a brand-centric model, where production brands serve as content aggregation labels, contrasting with traditional media's focus on individual creators [21][22] - The shorter production cycles and lower costs of micro-short dramas allow for more experimentation and a higher output, facilitating the establishment of production brands [23] - The industry is evolving towards a more standardized and professional approach, with platforms like Hongguo integrating brand resources to provide quality content to viewers [24]