3 6 Ke·2025-07-01 11:50Core Viewpoint - Tesla has unexpectedly raised prices for its Model 3 and Model Y vehicles amidst a fierce price war in the electric vehicle market, raising questions about its strategy and market positioning [2][46]. Group 1: Tesla's Price Increase and Product Upgrades - On July 1, Tesla announced a price increase of 10,000 yuan for the Model 3 Long Range AWD version, now starting at 285,500 yuan, while the Model Y Long Range AWD version's price remains unchanged at 313,500 yuan [2][4]. - The Model 3 Long Range AWD now features an upgraded battery pack, increasing its CLTC range to 753 km and improving its 0-100 km/h acceleration to 3.8 seconds [2][4]. - Tesla is offering promotional incentives for orders placed before July 31, including five years of zero-interest financing, insurance subsidies, and free upgrades to extend the vehicle's range by 31 km [4]. Group 2: Competitive Landscape - Xiaomi's automotive offerings, particularly the SU7 and YU7 models, are emerging as significant competitors to Tesla's Model 3 and Model Y, with the SU7 topping the sales charts for mid-sized electric sedans in March with 29,244 units sold [12]. - The newly launched Xiaomi YU7 matched the order volume of the Model Y within an hour of its release, indicating strong market competition [12]. - Other automakers are actively trying to attract customers who may be deterred by long wait times for Xiaomi's YU7, with offers to reimburse deposits for customers switching to their brands [21]. Group 3: Tesla's Market Challenges - Tesla is facing significant sales declines across various markets, with a 46.1% year-over-year drop in Europe and a 52.6% decline in April alone, leading to a market share of just 1% [39][42]. - In the U.S., Tesla has experienced four consecutive months of negative sales growth, while in China, it has seen a decline for eight straight months [40][41]. - The company is also contending with potential legislative changes that could threaten over 50% of its profits if the "Big and Beautiful" bill is enacted, which would phase out electric vehicle tax credits by 2026 [43].