Mahindra Selects Cerence Audio AI to Power In-Car Voice Interaction in its Electric Origin SUVs

Core Insights - Mahindra has introduced two new electric SUVs, the BE 6 and XEV 9e, which utilize Cerence Audio AI to enhance in-car interaction, marking a significant advancement for an Indian automobile manufacturer [1][2] Group 1: Product Features - The BE 6 and XEV 9e are built on the Mahindra Artificial Intelligence Architecture (MAIA), which integrates advanced hardware and software for a connected and personalized driving experience [2] - Cerence Speech Signal Enhancement (SSE) will be employed in Mahindra's eSUVs to improve communication clarity between drivers, passengers, and the infotainment system, particularly in noisy environments [3] Group 2: Strategic Partnership - Mahindra's collaboration with Cerence AI aims to enhance the in-car experience by ensuring accurate communication and interaction, even in challenging driving conditions [4] - Cerence AI is recognized as a leading provider of automotive speech enhancement solutions, which are critical for the adoption of in-car assistants [4][6] Group 3: Company Background - Cerence Inc. specializes in creating AI-powered experiences in the automotive sector, with over 525 million cars equipped with its technology [6] - The company is headquartered in Burlington, Massachusetts, and focuses on advancing user experiences through innovation in voice and generative AI [6]