American Rebel(US:AREB) Globenewswire·2025-07-01 12:00Core Insights - American Rebel Holdings, Inc. is expanding its retail presence for American Rebel Light Beer by securing authorization in 62 Minuteman Food Mart locations across North Carolina and South Carolina, enhancing its Southeastern retail strategy [1][3][13] - The partnership with Minuteman Food Marts, a respected regional operator, positions American Rebel Light in a significant convenience store market where beer accounts for nearly 7% of all in-store sales [2][14] - The company has experienced momentum from high-profile events, including being the top-selling beer at the NHRA event at Charlotte Motor Speedway, which reflects strong consumer connection with the brand [6][7] Retail Expansion - The retail rollout with Minuteman Food Marts is part of a broader strategy to accelerate national distribution and capitalize on motorsports and lifestyle marketing platforms [5][7] - Minuteman Food Mart operates over 60 convenience stores and has a strong community presence, making it an ideal partner for American Rebel's mission-driven brand [4][14] - The expansion follows previous distribution wins in states like Tennessee, Ohio, Kansas, and Indiana, indicating a strategic push into key markets [5][9] Product Positioning - American Rebel Light Beer is marketed as a "Better-for-You" light beer, with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, appealing to health-conscious consumers [10] - The brand emphasizes its patriotic values and aims to resonate with consumers who appreciate American ideals, positioning itself as a lifestyle choice [6][7][10] - The company plans to enhance brand awareness through a FOX television commercial campaign debuting in Q3 2025, further solidifying its market presence [7][9]