值得买科技与南开大学商学院AI联合研究成果入选多个行业顶级会议

Group 1 - The core viewpoint of the news is that the joint research between ZhiDeMai Technology and Nankai University Business School on AI-generated product summaries has been recognized at top conferences, highlighting its impact on e-commerce consumer decision-making efficiency [1][2] - The research utilized a triple difference method (DDD) to analyze consumer behavior data from the "What Worth Buying" platform, revealing that AI-generated summaries reduced indecisive behaviors by 2.8%, leading to quicker purchasing decisions [1][2] - The study fills a gap in existing AIGC research by demonstrating how AI-generated summaries can accelerate consumer decision-making, while also identifying the moderating effects of product price and type on the effectiveness of AI summaries [2] Group 2 - ZhiDeMai Technology has been exploring AI since 2023 and launched a comprehensive AI strategy in 2024, significantly transforming its core product "What Worth Buying" into "What Worth Buying GEN2," which enhances user experience and decision-making efficiency [3] - During the 618 shopping festival, the platform reported a 15.1% year-on-year increase in average GMV per user and a 162.6% increase in order conversion rates through its AI shopping assistant [3] - The joint research is the first public outcome of the strategic cooperation established last year between ZhiDeMai Technology and Nankai University, which has also included various studies on AI's impact on content creation and marketing effectiveness [4] Group 3 - ZhiDeMai Technology aims to build a high-quality AI ecosystem as part of its comprehensive AI strategy, collaborating with major model platforms and smart terminal companies to enhance AI capabilities [5] - The company has partnered with several universities to integrate cutting-edge academic research with AI applications, fostering innovation in both academic and commercial fields [5] - The future strategy focuses on enhancing connectivity between B-end and C-end through AI technology, while promoting collaborative development of the AI ecosystem to improve consumer experiences [5]