TRANSSION(SH:688036) Mei Ri Jing Ji Xin Wen·2025-07-01 11:54Core Viewpoint - Transsion Holdings, known as the "King of Africa," is actively seeking new growth opportunities beyond its mobile phone business, particularly by establishing a mobility division to explore electric two-wheelers in developing countries like Africa [1]. Group 1: Business Expansion - Transsion has formed a mobility division to explore electric two-wheeler business, indicating a diversification strategy amid challenges in its core mobile phone segment [1]. - The company is currently hiring for various positions related to its mobility business, suggesting a commitment to this new venture [2][3]. - The electric motorcycle market in Africa is growing, with the number of motorcycles in sub-Saharan Africa increasing from 5 million in 2010 to 27 million in 2022, a growth rate of 440% [2]. Group 2: Market Challenges - Transsion's mobile phone business faced a significant decline, with net profit dropping nearly 70% year-on-year in Q1, and smartphone shipments decreasing from 9.5 million units to 9 million units in the same period [1]. - The company’s market share in Africa has decreased to 47%, down 5 percentage points year-on-year, as competitors like Samsung and Xiaomi gain momentum [7]. - The entry into the electric two-wheeler market presents challenges related to infrastructure, charging facilities, and consumer purchasing power in target markets [6]. Group 3: Competitive Landscape - Competitors are replicating Transsion's successful distribution model, which has led to increased competition in the African market [7]. - Samsung and Xiaomi have regained market momentum, with Xiaomi achieving a 32% year-on-year growth, particularly in Egypt and Nigeria [7]. - Other brands like OPPO and Honor are also increasing their investments and market presence in Africa, indicating a highly competitive environment [8].