浦发银行太原分行打造“一站式陪伴”金融服务

Core Viewpoint - The company is actively enhancing its service system by creating a comprehensive "accompanying service" model that integrates finance and lifestyle, aiming to reshape customer experience and build a financial ecosystem through digital empowerment and scenario-based services [1][2][4]. Group 1: Service System Development - The company has launched five service modules—"Core Loan, Core Transaction, Core Ecosystem, Core Growth, Core Accompaniment"—targeting small and micro enterprises and individual businesses, providing one-stop credit support through online processing and product matching [2]. - Accessibility services have been improved with facilities like barrier-free access, wheelchairs, and reading glasses at branches, along with a dedicated "care window" for elderly and disabled customers [2]. - Regular anti-fraud training sessions and the promotion of the national anti-fraud center app are conducted to enhance financial risk awareness among the elderly [2]. Group 2: Scenario-Based Service Extension - The company emphasizes scenario-based financial services by organizing activities in various settings such as family, corporate, campus, and community, promoting financial education through engaging events [3]. - In the family sector, a "Berry Garden Learning" event was held to teach asset allocation through the growth process of strawberries, combining education with entertainment [3]. - Collaborations with educational institutions and local authorities are established to raise awareness about financial risks and fraud, particularly targeting students and employees in various sectors [3]. Group 3: Digital Empowerment and Community Engagement - The company is enhancing its digital banking services, particularly for elderly users, by optimizing mobile banking features to improve user convenience [4]. - Community service initiatives include the establishment of a "Neighborhood Home" service hub, equipped with first aid kits and health monitoring devices, and hosting cultural events to foster community engagement [4]. - Future plans involve continuing the "Finance for the People" philosophy by integrating human, technology, and ecological dimensions to transform service delivery from product-focused to value-oriented [4].